Updating a Category
Inspired by the growing trend for street magic and performance. Wowme helped reinvigorate the core magic range for Marvin Berglas. Unique angle packaging and vibrant colour coded set options meant that the range had real standout on shelf.
One of the key challenges was working out how to show on pack, the range of magic tricks included without giving away the trick itself – this is where our magic came in, capturing the basis of the trick in an exciting way, giving just enough away to retain the mystery of the illusion. The reimagining of these products helped create a strong visual branding that helped increase sales for the category that really were amazing!